The Mark Perlberg CPA Podcast
The Mark Perlberg CPA Podcast
EP 96 - Money Mindset Mastery w/ Renata Mazu
If you have any interest in learning how we can help you win the tax game, go to prosperalcpa.com/apply. Also check out our free tax planning checklist and mini course at taxplanningchecklist.com.
Money mindset directly impacts our business decisions and financial success, often in ways we don't consciously recognize. Mindset coach Renata explores how our past experiences create the lens through which we filter all money matters and business choices.
• Our past experiences create the lens through which we filter everything, including our relationship with money
• Victimhood mentality prevents us from seeing opportunities and taking responsibility for our situations
• Fear-based decision making often leads to poor business choices and financial results
• Pricing struggles usually stem from deeper issues of self-worth and value perception
• Releasing control allows business owners to focus on systems improvement rather than firefighting
• Risk tolerance in financial decisions reflects our belief about whether we'll ultimately be okay
• Financial anxiety often comes from projecting worst-case scenarios rather than present reality
• Building confidence comes from shedding limiting beliefs rather than trying to "become" confident
• Leading by example creates a multiplying effect that attracts like-minded people and opportunities
To learn more about Renata, go to https://renatamazu.com/
Okay, everyone, welcome to the Mark Proberg CPA podcast. This is the place you go as a real estate investor, entrepreneur and high income earner to learn about how to win the tax game, and I'm excited for our guest, renata, who's going to introduce herself in a little bit. We're going to be talking about money and mindset and things that we haven't had a chance to really dive into, but we're going to talk about how it all comes together with you and your money and your taxes. And, before we do, obviously you know that if you have any interest in learning how we can help you out, go to prosperalcpacom slash apply. That's prosper with an L cpacom slash apply. All right, let's get into it. Renata, can you introduce yourself in 60 seconds or less, and we're going to talk about today some topics regarding mindset and money and entrepreneurship.
Speaker 2:Tell everybody in 60 seconds or less what you're all about, jeez that's a limited time for me to tell, but I've been called business strategist, business coach, mindset or mindset coach, mind architect I mean I have many different names that I go by, but my work is dedicated to entrepreneurs and to business owners, and also to regular people, professionals having jobs because it's a unique blend of the business strategy and inner transformation, because I work with people not just to help them get better in the financial world, like to grow or scale businesses, but also to transform themselves personally so they simply can achieve more and have less stress, struggle or even self-doubt, because we're, when we're like, at peace, when we call from the confidence state, we can achieve a lot more. So I hope I made it under 60 that's good.
Speaker 1:That's good, yeah, fantastic. And you know, when I think about some of the worst decisions I've made in business, a lot of times it was decisions made out of fear or desperation instead of from a pace of confidence or calmness and thoughtfulness, where you catch yourself making illogical decisions. And I noticed some of what you talk about is really how your past, you know, breaking free from biases and some maybe delusions we have based on our prior year experiences and how that affects us, on what we decide to do with our business and our money, and you've been having some presentations on that topic and on the money mindset. So can you tell us what is it about most people, probably everyone about how our experiences impact our abilities and the way we look at money well, everything we're going to be talking about in terms of money we're going to apply anywhere.
Speaker 2:We're going to apply to relationships, to health, to anything actually. Because the way we see the world, the way we see ourselves, is like a lens, right. So we filtering everything around us through that lens, and that lens came from nowhere else but our past, whether it's childhood, whether it's teenage years, where someone yelled at us while we have maybe we had a huge trauma. It doesn't really matter. But those events, oftentimes we think, oh, something happened to me. Well, yes, things happen, but they're not happened to you, they were just part of the circumstance. So a lot of times we create some beliefs in there, some truth about ourselves. If mom yelled at us, maybe we thought, okay, I'm not important, I don't matter, I'm not safe or whatever else. So that creates a constraint and that constraint goes into the lens that we go into the world and see everything through. So then we're not coming from the state what you're saying like peace or calmness, or confidence. We're going and looking at everything through fear, because as if we're kind of ready to attack things like, or things are attacking or threatening us.
Speaker 2:So, in terms of the money, the same happens here. Look at all the business owners. We go to networking events and the perception we hold about ourselves, based on all the history we had, is going to dictate how we're going to show up. So are we afraid to speak up? Are we afraid to approach someone? Yes, we can force ourselves to do that, but then it's not coming naturally. People sense other people's energy, so automatically then people are kind of deflecting from you and just kind of walking away because they're not liking what they're sensing. So automatically you're not signing people, you're not bringing business in. So I hope that gets on on the path. What you're asking yeah.
Speaker 1:So it's kind of like this feeling of worthiness that may be holding some people back. One thing I've noticed in a lot of folks and people some people who I've hired is, um, I don't know where it's coming from, but some sort of feeling of victimhood which I feel like it can be very it can be.
Speaker 1:When I, when I notice this in people, I know it can be very destructive because if you have a mindset of victimhood again, you know we had one person who we hired who had that mindset and if it wasn't his ex girlfriend, it was the prior ex girlfriend, or it was the president, or it was the economy, and pretty soon it was us that was creating all the problems in his life and they were always just honing in on something, holding them back, holding them back and, and you know, it just seems like there are these thought patterns and we, we talk about holistic tax planning. We look at, you know, every source of income coming together as a whole for, for, diagnosis, diagnosing, tax planning, but also, when we look at our successes here, every single element kind of coming together and impacting. You know how people perform.
Speaker 2:Yeah, you actually touched on a really painful topic for most people, because majority of people were or still are in that victim state victimhood and they don't even know that, and especially those who say, oh, it's everyone's fault, but not mine, and I'm not trying to point fingers, okay, it's your fault or that fault. But, yes, things happened. A lot of people okay. So, like you said, girlfriend, ex-girlfriend. So okay, people separate, right. Then we start blaming another person. Why we were in that relationship and that was just two people deciding to come together and now two people deciding to go separate ways.
Speaker 2:Pure fact, just circumstance. It's neutral. Now, the way we see that circumstance, it all depends on what's going on in there and that victimhood brings to the surface all other stuff fears, doubts and everything else. And then we blame the world and we do not take that responsibility. Okay, things happen now. Okay, let's actually do something about it. What's the next step? So, for you, being in the finances, you actually can see those patterns really clearly, because you can see, ok, people are hoarding money, people are like keeping the money and not spending, or maybe they're like splashing money left and right. These are also the patterns. So why these exist? We need to dig deeper in that and see what's going on.
Speaker 1:But yeah, victimhood is pretty big topic yeah, yeah, I, um, and I find that it just you have like your blinders on when you're kind of stuck in that mindset and there's like there's so much opportunity or you know there are solutions that you could find, where you're just so focused on the obstacles that you know it's just so hard to get things done with certain people stuck in that mindset. Now what I'm wondering here so I know you've done, you've been running a series on the money mindset and you've been getting different financial experts and entrepreneurs what kind of conversations and findings are you having and what are you sharing with your audiences on how this all comes together and with money and things of that nature?
Speaker 2:see, I started this series. I did workshops, just really intimate workshops, with deep dives into the money, psychology, how we make decisions around money, what that means to us because technically it's just a piece of paper, right, if you look from like very simplistic point of view, but we attach so much meaning to that because, yes, it's necessary for us to live but at the same time we feel dependent on it as if nothing else exists. So the purpose of those workshops, and now the mixers, where we include networking, social hours and educational parties, basically to show a different angle, why we make decisions the way we do around money, what that involves different tactics, a little bit of education on the finances, how to grow and scale, and also what's going on beneath the surface, what we're not noticing. It's easy to say, oh, I lost clients, literally. I just talked to someone a couple of days ago who lost three clients in two days after 20 years of coaching and never happened before. And this is a huge threat internally because, oh my gosh, never happened before.
Speaker 2:So we look into a little bit deeper stuff. Okay, people just walked away. They changed their mind. There's no big deal. It's neutral once again. But if we create the fear. If we feel fear inside, there's something holding on us, on to those clients, as if we cannot survive. So we go into the survival mode, and that's my purpose. What I want to show people is let's look a little deeper, a little different angle, maybe a couple degrees, turn the whole view and see what's really going on. Maybe there's another option. Maybe, instead of looking at things as a problem, maybe let's look at the opportunity side of it, because it's so much easier to live through the opportunity rather than fear. So that's what I'm trying to do with this event.
Speaker 1:Yeah, you know, I know someone who is a business owner and she has a client that calls and texts every day and the client pays her a lot, six figures. And I keep on saying, dude, just get rid of the client. They don't respect your boundaries, don't follow your systems. I get it, it's $100,000 a year but the psychological energy they're taking from you and the time, and just if that were directed toward building and promoting and having systems, you can replace that client with five other clients and then you don't even talk to those clients because your staff is dealing with the clients. But there's this feeling of attachment and loss and I owe everybody something that seems to hold people off and letting go of those toxic business relationships.
Speaker 2:That's big. I love that example because the issue, or a limitation, I should say, is on actually both sides, and that's what I'm looking at is a kind of codependent relationship. In essence. One is afraid to say no because of why there's some sort of fear, oh, I'm gonna not survive, we always go into survival mode. And the other one is too attached because again something's making that person attach. So curious, what's going on there yeah, you know.
Speaker 1:You know, I think that it's very common and we have a lot of CPAs that listen to this podcast as well and I think it's very common in our profession to feel like we owe. We have a lot of codependent relationships, so the client will give the CPA, the client sends cookies every year and introduces them to their family, and they've known the client for so long or the client becomes unsuccessful, they feel so obligated to drop the prices to the bare minimum and work nights and weekends for that client and sacrifice their well-being because they feel like they owe. They have to plead, they're so. This is probably other professions as well, but I find this very prevalent in our profession. So much people pleasing, to the point that you're just running yourself into the ground.
Speaker 2:It's interesting when you mention prices, because I've worked with so many business owners raising prices and that creates such fear, like even like tension, like I cannot even breathe. So automatically to what comes to my mind is self-worth, because if you're not worthy, if you don't feel like people are going to pay you money for the work that you do, you're just simply not valuing your work. So it's about fear also being rejected. What if they say no? What if they walk away? What am I going to do? I cannot pay the mortgage, I cannot survive, I cannot pay my employees, whatever else. So there is always a reason why we behave the way we do. By the way, it's not just CPAs I see it across many many different industries oh I'm sure so, especially if people are coming from starting the businesses.
Speaker 2:Yeah, you need to build the value, you need to build the credibility from that standpoint. But at the same time it's like, okay, so let's look at the price. I remember I worked with graphic designer. Um, she started charging probably 30 an hour. I'm like you're crazy, let's just at the price. I remember I worked with a graphic designer. She started charging probably $30 an hour. I'm like you're crazy, let's just double the prices. So we had to go gradually to kind of reduce that threat a little bit, that perceived threat, and now she's charging $130. So I'm like, okay, so we're way on the way up.
Speaker 1:So we're way on the way up. Yeah, you know, I realized at one point that in order to perform as we perform, we had to raise prices significantly. And I struggled a lot with that. Right, because you want to make everyone happy, I mean, you really care about the people you serve. And then I changed my mindset. I just said, hey, you know what, if we don't get at least a certain amount of complaints, we're not doing our job. Right, I just said you need that.
Speaker 1:It's like if you're not getting any complaints at all when you raise prices, then you're messing up, because it's just our profession is just undercharging like crazy. Now we're kind of in a new place. Now we're actually offering lower price options where it's done with you, and it's like really exciting. We have courses and open calls where we can do things really effectively and efficiency for a really low price now. But it came to the point where I was just like you know, when I looked at our pricing. It was just it just became down to simple mathematics. Once you have payroll and seven figures of payroll, the topic of pricing becomes a little more quantifiable with these folks.
Speaker 2:Yeah, but at the same time, whenever we raise prices, we need to make sure there was value behind that. Yeah, you can't just slap the price and oh, I'm going to charge $20,000. Sure you can, but will the person or company or whoever you work with get the value paying that? So if you can justify that and you still cannot do that, then there is something else going on that you need to take a look at. That's all.
Speaker 1:I'm really proud that you're actually raising them, not decreasing yeah, well, you know, what we found is when we raised our prices, we were allowed to retain our staff, recruit more staff. Um, we lost clients, which allowed us to give more attention to the people suitable for our company and also gave me more time to develop more strategies and more resources. Like we did a hiring your family workshop and then we're going to do case studies and like really get everybody to hire their kids where it makes sense. Like really giving them the resources to take action, medical related, tax strategies, diving deep into these things, and like we're the only reason we're able to do is because we raise prices. So we have the resources to to get better and we're not just, you know, chasing down 1098, chugging coffee and plugging data in um there was anything wrong with that, but it's just different perspective, different business model oh, absolutely so.
Speaker 1:Um, you know what what we see here is. You know, with a lot of things we have these things that. So basically, what you're saying here is we have things that are controlling us and we don't even know what's controlling us based on our past experiences. Right, yeah, I find with money, I'm curious what your thoughts are here. So there's like the profit. Have you ever heard of profit first? I have yeah. So essentially it's putting money into different buckets, so you fix your profit, so you pay yourself first.
Speaker 1:But I kind of like to live a little bit on the edge. I like to invest in the best resources, the best coaching, because I'm always of this mindset of you know, I'll take a cut from my profit so I can have access to the best knowledge and ideas to grow as fast as possible, and then the profit will come in the back end. That's kind of been my mindset, and now I'm starting to second guess that Maybe I'm being a little illogical and reckless here with my spending, because our profit margins should be a lot better than they should, although we have these amazing resources and coaches and everything. What do you think might be going on in my head and money mindset. You sure you want to dive in there. Yeah, I'm totally fine with it.
Speaker 2:Okay, so let me ask you something. When you say I want to be the best, I want to hire the best, I want to learn from the best, what is the actual end result that you're looking for? What do you want to get out of?
Speaker 1:it. Um well, you know I really want us to have. Just well, you know, our overall goal is we want to hit 10 million in revenue um within by I 2024. I'm sorry, 2034. Because I think it would be cool and I can't give that much. Also, because we have some really really sharp team members and in order to keep them motivated and excited, we've built a system with incentive, pay and opportunities and I can't grow my staff and create the't. Grow my staff and give them the create the opportunities for my staff and really make this something exciting. If we're going to cap out at like 2 million in revenue, we need to have that feeling like we're we're striving for something that is, I would say, extraordinary, is on in the extraordinary, is extraordinary and is above and beyond what normal firms can achieve, and that's what kind of gets us going. That's kind of like where we're at.
Speaker 2:So what you're saying that what I'm hearing at least is the biggest motivation is the monetary.
Speaker 1:I wouldn't say it's monetary, but we couldn't do this without growing the revenue.
Speaker 2:Of course you can afford different things, you can do different things with different amounts of money. Right Now, what you're saying is like I want to go to 10 million and the more money I have, the better I, the better, the more I can give. Now, do these people actually think the same way?
Speaker 2:I never asked them, but I know they want to make more money look money is a kind of superficial motivator and it's really very temporary because it's not really the money that you want. Because what are you going to do with money? Are you going to just stash into bags and just keep it under your bed? No, what are you going to do with that? So you mentioned some okay, I can do more some experiences, excitement, what is that actually?
Speaker 1:well, I think it would be fun because one you just feel more secure when you have more cash. Do you really Well, in the sense that money solves a lot of problems? When you have the money to solve a problem, it makes it easier.
Speaker 2:Okay, give me an example.
Speaker 1:So let's say I have a leaky roof, okay, and I don't know how to fix the roof. Well, if I'm broke, I got to figure that out, I got to YouTube it, I got to go to home depot and I gotta fix the leaky roof. But if I have cash, I make a phone call, call a handyman, the leaky roof is fixed true, but how you feel about that leaky roof in the first place.
Speaker 2:That's the question.
Speaker 1:Well, I mean it sucks because it is. You know, it's dripping water, it's creating mold. Well, I mean it sucks because it's dripping water, it's creating mold. We don't I mean. So. If I can pay, if I can source more of my challenges and problems like that, it just makes things easier. You know, it would be nice to help my mom retire early. It would be nice to have a nicer car. It would be nice to help my mom retire early. It would be nice to have a nicer car. It would be nice to have passive income. So to know that if something were to ever happen or, you know, there were a shift in the economy or our profession, I wouldn't ever have to worry about making ends meet.
Speaker 2:Yeah, my only concern here is yes, money can help us solve some things right. To make things happen like go faster, more efficient, like roof fixing right, you can make two, 200 million dollars. You can make more than that. But if the driving force is some sort of inadequacy or limitation inside, it's never going to be enough money to fill that void. So my question to you is when you're building this company, are you coming more from I have to make things this done, like things have to go through and that 10 million has to come, or I'm coming purely strictly from the place of creation? Like this is I'm excited for, I'm excited for other people, or more from like this must be done, no matter what so when we had.
Speaker 1:You know, we have an EOS coach and we have to set target points and we had to set some sort of financial target point, right. So that's why when I said I came up with the number 10 million in 10 years and also to have staff earn seven figures, to have staff members that I could pay seven figures within those 10 years, and to me the idea of being able to create those opportunities for other people is exciting. So I think that is cool and at least it gives me something to think about. But I'm cool making a lot less in our business than 10 million, as long as the profits good. You know the profit is. You know you can make 10 million and be going bankrupt. So certainly the revenue goal is is is only one of a part of the equation here.
Speaker 2:So there's nothing, absolutely nothing, wrong with the goals, nothing wrong with $10 million. It's just the way we try to get to. That goal is what matters most, because you can be pushing, you can be forcing, you can try to be the best in everything, and that's exhausting. My only question is always at what cost. We're trying to achieve some things, because the cost will be associated with everything with our health, relationships, the same business, the same business, relationships at work with employees and oftentimes, when we go to the employee level and ask them what do they need, what do they want, oftentimes we find that it's some simple, simple things that they want, and just to feel better, to feel acknowledged, to feel important, to feel all those things that you can find within. So, unless you're not feeling okay or not just you, you, but in general unless we're not feeling okay within ourselves and who we are at this moment, we're going to be trying to find that solution and try to hire another coach, get another program.
Speaker 2:Because that was my life. I tried to get everything that I could. I could try to be the best I could be. I even taught myself Facebook ads. I thought I never knew enough. That was my constraint for him. That was my limitation. So, unless I looked at that, I said, okay, do I want to build business? Of course, but then I took a step back. Okay, why am I pushing myself so hard? Why am I forcing things? Because I noticed and maybe you have those experiences as well where you don't even try to sign the client and they're raising their hand. We're not let's say how can I work with you? Sign up with me. And the moment I started pushing, it's like they were repealing people. Have you read the book? Um, force or Force vs Power? I don't remember the exact name. I've heard of that.
Speaker 2:No, never, heard of it. Try reading it because I'm pretty sure I'm trying to look it up. It's I've read it like years ago because it's not an old book, but it's super interesting. By what is the name? Power versus Force Power versus Force by David Hawkins. Yes, I found it. Look it up because it's interesting. It describes probably in better terms, I don't know. You can see.
Speaker 1:Okay, is it good on Audible, or should I buy the hard? I think you can do it everywhere.
Speaker 2:I mean, it's everywhere. It's an old book, a few years back, but it's really beautiful how it explains the actual energy behind everything we do, because we can push things out, we can force things, but then you're like 20 years past, 10 years past, and where are we at? We can make billions of dollars, millions of dollars or maybe a couple thousand that's what we want, but where we end up emotionally, mentally.
Speaker 1:And but where we end up emotionally, mentally, that I guess moving further away from that fear mindset was in the past. I've many times found myself feeling like I got to take out the fire. I got to save the day If something's going wrong, or, let's say, something looks like it's at risk or I'm not sure my staff can figure it out. I got to jump in and be the daddy and save the day and then I realized, like this is taking too much of my energy, I just got to let it go. And instead of taking out fire, if something goes wrong, it goes wrong. And my staff, who is very and we have wonderful staff um, they'll figure out and they'll learn and there'll be better, and they want to see things through. So it been like a very it's been. I've noticed a shift in our focus. So now I'm, I'm assigning the accountability. They, if they need guidance, I'll give it to them, but it's pretty much just letting go. Let, just letting go.
Speaker 2:That's huge no, I'm like I still applaud you for that, because this is huge. Yeah, because the moment we because I look at it as a control and when we're trying to control things, we're kind of afraid that something not so great is going to happen, right, but when you let go and just allow people to make mistakes because nothing wrong with making mistakes, we learn from them, right so I love that you actually implemented that.
Speaker 1:That probably was a huge shift oh yeah, I mean, and this year has been probably the like operationally, it's been the best year we've ever had where we're not chugging coffee in april, you know like. Our staff has been able to take time off and go on vacation, wow. And because I was able to let things go, I was able to focus on our systems and operations to create an environment where the staff could effectively navigate tax season without killing themselves and overstressing. We were able to make all these adjustments and changes in communication to allow for it. So it's just been a slight shift in mindset that allowed us to make some smaller adjustments here, which I would have just totally if I was too busy taking out fires and holding everyone's hands. I would have never been able to see those things, and because of that, it's just been a really great feeling this year to see that our staff is able to enjoy their life outside of work because of the environment we created, which has been fantastic I love this.
Speaker 2:I love this because you at one point you probably put on the responsibility that you have to take care of everything. Oh yeah, you have to be in control of everything. But the moment you let go that exhaustion, that force is kind of not there anymore.
Speaker 1:It's even better, like easier to breathe, probably at work oh yeah, I mean it's been a great year for everyone this year that's amazing you know, we um and I imagine you see this in a lot of entrepreneurs, where they have to control everything. They got to be everywhere and and yeah, you know, in our profession, around tax season we always hear one or two tax accounting firm owners just die of heart attacks.
Speaker 2:They can't handle the stress because of all you know, they just put too much on their shoulders yeah, because, once again, we cannot say no for whatever reason and you heard me speak, so I don't remember if I kind of was breaking down things, breaking things down at that event but when we look, you look closer okay. So, okay, we're setting boundaries with someone, we'll literally say no. One word with two letters, it literally means nothing. So it's like a warm air that we're saying out loud and we're afraid of saying that word for whatever reason. It's ridiculous when you look down from a different angle.
Speaker 2:So uh, yeah, I see a lot of people still doing that and it's not. I'm not talking about like blaming or making the fault or any of that matter, but it's just like we need to stop sometimes and just reflect on what exactly we're doing and what's going on, because then we get sick, we some things that happening, because it's just simple physics if we're running in the low energy and we cannot say no, or we push ourselves into the backseat instead of in the being a driver's seat, our health determine also kind of goes down with that. So what? We're going to doctors in spending even more money on that instead of just looking and just cleaning things up, cleaning that closet internally.
Speaker 1:What do you think? So we talk a lot about risk when we talk about money and investing decisions and there's a spectrum of risk that dictate a lot of our financial decisions whether you want to deploy it into an oil and gas investment or we do a more conservative, or you want to put money into ETFs or whatever it is on how people's misperceptions and biases and maybe delusions they have that impact those decisions when assessing risk and where to deploy their cash and their savings and things like that.
Speaker 2:I'll tell you it's not just about investments, it's everywhere you look in life. The moment we're afraid or have like this low tolerance of risk is because we think we're not gonna be okay. Simple as that. Because our mind starts creating the threats that something bad will happen, because possibly we already had something bad happening in the past. It doesn't have to be the same thing. It could be just a feeling of that, but your mind's just going to create a story that something's going to happen.
Speaker 2:So with investments, right, unless you accept the possibility that market go can go up or down, but eventually it evens out right and you will be okay at the end of the road, you're always going to be in the constant survival mode, basically fight or flight. That's where you see people start freaking out when the market drops, especially now, like a couple weeks ago, I can bet there were those who started selling right away, not because of some different strategy, but because of the fear what's going to be down the road I noticed that a lot and I think that the news outlets like to capitalize on that, like the hysteria you know.
Speaker 1:Oh, trump's creating tariffs. Everybody run for the hills. We're all doomed. The market goes crazy and everybody overreacts to these things and it's like everybody's like so overreactive to these things in the news or what they hear and they start making irrational decisions because of it. Everybody is so overreactive to these things in the news or what they hear and they start making irrational decisions because of it.
Speaker 2:I'm not saying you've got to be ignorant to what's happening around you, but you also have to realize that fear is created for a reason. What do we do when we're fearful? We try to hide, we try to make some irrational decisions. I'm not into politics, I'm not even going into those topics. I stay away from the news. I just check the headlines when I need to, but at the same time it's the conditioning. Look what happened in pandemic. It's the same thing. I was actually really happy.
Speaker 2:People are going to call me crazy, but and they are calling me crazy but the thing is that let's say, these times, like now, or pandemic time, it was the perfect circumstance to look into what's not working and fix that. It's like everywhere. The moment you feel like anxious, fearful or whatever, and you think that those circumstances are actually creating the problem. I say you don't know. I mean the problem is not where we think it is, because then we collapse what we think, what we believe in, our own perception, the view of the world, with the circumstance, the circumstance where, again, circumstances are just neutral, they just are, but their meaning we attach to every word, that trump or someone else. We're filtering through the same lens. So it's just like a lot of layers, a lot of cleanup to do.
Speaker 1:That's all it is so let's say you know you have a bad month or you're having a bad year and things are looking bleak in the business and you start having this anxiety. It's really hurting your chest and you're looking at your bank account you're like what the heck is this? What were some things that you should be doing internally to look at this and have you know to think clearly through this and overcome maybe some psychological challenges in these circumstances?
Speaker 2:I would look in the mirror, because you're the only one who's experiencing that anxiety. Yes, money comes and goes. I get it. I may not like it, I may not agree with certain things Not talking about that part and life will happen all the time. The tree can fall on the roof, right. But if you're not making money, it's not just about the money itself or like, oh, I need to do more, I need to maybe show up more, and so far.
Speaker 2:But I would look into the patterns, because that's not just going to be in the business, it's going to be in relationship, it's going to be even in self-care how you treat yourself in every single area, self-care, how you treat yourself in every single area. So, first of all is you need to identify. What are the patterns? I call them symptoms, okay. So are you freaking out? What exactly is going on? What exactly you're feeling, what exactly you're thinking?
Speaker 2:So look into behaviors, emotions and thoughts, because they're going to give the greatest roadmap. What's going on. And then, okay, the only time, or I should say, the main reason people are going to freak out once again, if they think that the future is going to be bad and the only worst case scenario is going to be in your head, and what's in your head is thoughts and the words. So basically, you're threatened by your own words. If you look at all those things and try just simply asking okay, I don't I mean I'm afraid of things going worse Ask yourself when in your past things were going not the way you wanted, because I can guarantee there will be some circumstances where you have the similar version of what you're experiencing right now.
Speaker 2:So I don't I'm not for medications unless they truly necessary, and you have to control your nervous system, because you can kind of mitigate the anxiety literally within seconds or minutes. So figure out where it's coming from, what's really going on, and then work with someone or just use some tools to neutralize those things. So it's a really simple path. It just takes a little bit of braveness to look in the mirror okay, in your past and what's going on, and just do a little bit of workveness to look in the mirror okay, in your past and what's going on?
Speaker 2:and just do a little bit of work.
Speaker 1:That's it make sense? Yeah, absolutely. What do you think? What I'm curious is so you know, with the conversations that you have and and I know you have a lot of you know you have some programs and resources and courses. When you look back at what you do, what do you think is the overall impact you're trying to? Can you tell me some stories and also tell me about the overall impact that we can have here when we consider these concepts?
Speaker 2:So the moment you start changing yourself and I'm not saying that you can change the identity of who you truly are, but I'm talking about dropping all those layers that you put on through the years with all the circumstances that happen in your life If you can shed those layers and just become naturally confident because a lot of people try oh, I want to be confident and because then I will be able to go into the world and do some good or just speak to someone and make the business grow, whatever, that's never going to happen because confidence is already living inside of you. So if you can become the example to other people, how just working on the self or just shifting a little bit of your perception or beliefs shifts you. People lead by example and they follow those people who are actually doing the work. So if we let's say, for me right now, I rarely ever notice people with lower energies because it's just I'm somehow deflecting those automatically so people, then it's like a multiplying effect where you're attracting people and the building the community of a similar, like-minded people.
Speaker 2:So the more we do that every single one of us, more people get attracted to actually be in the same shoes as well, feel the same way. So the impact that you're talking about, for me at least, is let's all get on that train, because it's so much easier to build what we're building and inspire others and just help even more people Because we are at whatever peaceful state, whatever you want to call calm, peace, relax, right, rather than oh, my God, I'm freaking out all the time. People don't care about that. So my purpose is just to impact more people in terms of let's grow together, but not from the fear, but from, like, pure creativity, from that drive that's inspiring.
Speaker 1:You're reminding me of. You know I had some rough times after college, graduating during the great recession, and got beat down a little bit, you know, with some, you know, tried to be a real estate agent during the worst time in history to do it.
Speaker 2:What year was that?
Speaker 1:2008. Oh my goodness, I wasn't real estate during that time.
Speaker 2:I know exactly what you're talking about.
Speaker 1:I was, I was doing it in New York city. It was rough. Um, that time I know exactly what you're talking about. I was doing it in New York City. It was rough, but anyways, you know having getting beat down and failing and just like you know. What I find is, like you know, when you have those failures, it's easy to fall in that trap of oh who am I thinking? To think big when I just keep on getting pushed down and pushed down. So you know, for me, I think a lot of entrepreneurs who experienced that early is about like seeing past that and saying, okay, that was then and this is now like we were talking about earlier, and getting that excitement back Like, all right, we can do this, we got a lot of possibilities here.
Speaker 2:Yeah. Well, first of all, you need to understand you were never pushed down. Yeah, you push down yourself, if I may, okay, because no one can push you down except you, because you're allowing certain things to happen. In a sense, whether you realize or not, it's the same thing as saying, not saying, you know, it's just, it has to reflect, it has the energy, just has to have to match, in a way so tell me.
Speaker 1:Uh, so, when, when we think about these things, if you know, before we end our conversation, I want to can you tell the listeners if they want to learn more about these ideas or reach out to you or anything else of that matter? Where, where can they go to to to continue learning and hearing you talk?
Speaker 2:well, I have a website that I'm not very active at, but there's a website my name ranadurcom, but I'm on all social media. The only handle I'm using is H-Tabby or just my name, and I'm all there. Just message me. If you have a question, just message. Let's jump on a quick conversation chat and see what's going on.
Speaker 1:Is there anything that I didn't ask you, that I should have asked you going?
Speaker 2:on. Is there anything that I didn't ask you that I should have asked? You see, we could go many different directions, but I think for now it's that's good enough because, uh, we can talk about those patterns and sabotages and everything else, especially how we deal with money, but it's called. It all comes down to your foundational stuff. Do we have a strong foundation or not? I would try, if the house has a rotten siding, I would try to just slap on some more paint, or we're trying to actually pull out the whole mold area and just restore and rebuild. So, yeah, it's just about like building that foundation and making sure it's strong enough. Then we build the house business, whether it's a business, career, relationships or something else wonderful okay.
Speaker 1:So, renata, thank you so much for your time and for those of you listening. Uh, check the show notes. I'll put that handle. Um, if someone wanted to reach out to you directly, I'll just put your email in the show notes as well. Does that work?
Speaker 2:Yeah.
Speaker 1:Um and um. Obviously, if you guys are interested in learning more about how we can help, go to prosperalcpacom slash apply. Also, we have a free tax planning checklist and mini course to get you guys starting to think about and understand where you may be overpaying in taxes. Go to taxplanningchecklistcom. Thanks for listening everybody. No-transcript.